The Olivetti Girl — writelephant

Olivetti’s image was tarnished in 1972 by an unfortunate advertising campaign promoting “brainy” typewriters that were supposed to eliminate the typing errors made by shallow secretaries. A TV commercial showed a secretary as a vacuous pin-up girl who found that she could attract men by becoming an “Olivetti girl.” This infuriated a group of New York […]

a través de The Olivetti Girl — writelephant

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